My opinions about Aquatics Business/Hobby, True Conservatism, The Media, Google, DCS/DHS, Dishonest Business Practices, Man-Made Global Warming
"My Opinions" about Aquatics Business/Hobby, True Conservatism, Google, DCS/DHS, Dishonest Business Practices, Man-Made Global Warming, The Media, Faces of Evil, Recycling, Arrogance of our local and National Leaders and more.
Most of the subjects are based on reading and study and well as real life experiences (my field is aquarium and pond research and information as well as business)
Google Adwords Manipulation of Results; Failure in Advertising
Once again I have caught Google with their proverbial "hands in the cookie jar"
In this instance, I was adding a new campaign for the TMC AquaRay LEDs, in part due to poor Google organic search results.
I was forced to bid $1.50 per phrase to just make it on page one when in reality this is a very specific term with no true USA competition.
Why $1.50 one might ask?
I found out that my Ad "relevance score" was low according to Google's Adwords algorithm.
How is this when the key word prase was [TMC Aquaray] and the page has this clearly on the landing page. As well since my website is the ONLY full line USA seller of all the latest TMC Aquaray models with the most information, as well as the most authority on this subject, this is laughable at best and fraud and manipulation at worst!!!
What makes this worse is the fact I am not bidding against ANY seller of AquaRay LED lights. Rather when I lower my bid below $1.50, the result is instead "TMC Aquaray on eBay".
But wait, TMC does not allow their products one eBay or Amazon, so what happens when we click there?
Well readers, the result is a page with of course no results and just more Adwords. So in the end I am bidding against Google Adwords themselves, and the bid is forced higher because of this fictitious relevancy score that of course anyone with an IQ above 1 can tell is incorrect.
These two screen shots tell the story, the first is what you see on a search of [TMC Aquray] when my bid is set low, the second is what you see when one clicks on this Adword from Google.
Of course one might ask why even bother advertising on Google?
First we spend but a fraction of what we used to with Google Adwords, and even less when it is looked at a percentage of our sales.
However, since Google controls over 70% of internet search results, not having at least some presence on Google can be fool hardy.
What is sad, is due to very high per click charges on many Google Ad campaigns we have run of late, the conversion of sales from the cost of advertising is the worse of ANY advertising from Television, to Newspaper, etc. that I have had since being in business dating back to 1978, and by a wide margin I might add!!
What is so disgusting in my opinion is because of Google's monopoly that our dear friends in the liberal government conveniently look the other way from (Google is one of the top political contributors to liberal causes, including Obama himself), I and others are forced to "Hire" this failure of an advertising company that Google is!!
And YES, Google is an advertising company since more than 90% of profits are from advertising, NOT android phones or all the freebie services Google uses as bait.
If this were 1985 and Google was not a monopoly, they would be out of business faster than you could say "GOOGLE" for such terrible advertising results!!
BUT since they have a monopoly while Obama and Rino Republicans such as Greg Walden look the other way, they get away with such horrible advertising results where alleged fraud and result manipulation are used as a cover to drive in even more profits for this disgusting and despicable company that the news media so loves and adores and also never calls into account!
Another clear issue that is also obvious here is the fact that Google is the ONLY search engine that gets the search WRONG organically (likely to further drive in Adwords $$$).
As noted earlier, my web page for TMC Aquarium LED is the ONLY complete, authorized/authoritative, original, selling this product in the USA!!
Yet Google has other sites higher in search, whether out of this country or worse, one that is only selling a few out of date TMC AquaRay products with no authoritative support to back up their website.
Is this a good user experience Google?
Of course not, but that is what you get with one of the most incompetent persons running Google search in Matt Cutts. I would argue that he is a liar as well, but since I do not know the man, I can only judge his results, which are clearly those of incompetence at the very least.
One also has to wonder about this man and Google in general, when they put forth a "webmasters" tool to report spam, and clearly spammy and factually wrong results remain, so this clearly is just a gimmick or publicity stunt to make Google look like they care about search results when obviously they do not.
Amazon & Google in Bed, Black Hat SEO; Search & Adwords Dishonesty
Updated 4-7-13
Here are many evidences of Amazon.com being "in bed" together for both search and Adwords:
Here is a quote I received from a Google Adwords supervisor (Adam) after complaining that I received an invalid click in one of my Adwords campaigns: "The reason why you were seeing potential clicks from Amazon and other third party search sites is because they're part of the of the Google Search Network."
Oh really!
Right from the horses mouth!
(No disrespect meant to Adam as he was very helpful & simply repeating the "company line".)
Sorry Google, Amazon.com is NOT a search engine in most persons views!
As well this is a clear conflict of interest since Google is bringing up an admitted partner in both paid and organic searches.
Here is a screen shot of the invalid link that became the reason as to my inquiry with Google Adwords as per Amazon:
PLEASE CLICK ON THE SCREEN SHOTS TO ENLARGE
I might add, that Google has Search Ads and Content Ads.
My account is/was set to Search ONLY, so when an Ad click comes in from a site other than Google or a true search partner such as Ask.com, I have question the click.
By most persons I know any Ad appearing on a web page is a CONTENT Ad, NOT a Search Ad.
What is noteworthy too, The page my Ad was placed on had questionable content to the Ad and search query used to trigger this Ad in the first place
Amazon recently changed their TOS with affiliates in a way that forces some affiliates who had been embedding or cloaking their links to use naked links instead.
What is interesting is good SEO practices of 7-8 years ago stated that it was more authoritative to embed URLs within a good well written article.
HOWEVER recently Google has "changed the rules" and stated naked URLs/Links are better and more "natural" making anyone who wrote good content suddenly black hat SEO spammers.
Amazon is clearly taking advantage of this with their software that can convert these URLs back to naked URLs
Amazon is taking advantage of their many 1000s of affiliates by pointing often irrelevant content back to content that Amazon is attempting to .
One evidence is the use of a canonical tag from 1000s of affiliate website.
While using a canonical is not considered a black hat technique, the clear abuse by Amazon.com clearly indicates Google should be taking note.
Here is a screen shot example "Amazon Cloaking" from the source code of one of many affiliate pages found when the raw search term: "Syma-S107-S107G-Helicopter-Red" is typed into a Google query:
In my field of expertise; Researched Aquarium & Pond Care information, Google has simply become Amazon.com's bitch.
With junky versions of products masquerading as the real deal, or worse, products displaying when a scientific process is the search query.
This is not to say the other search do not bring up Amazon, but not to the over whelming amount of top results, often above actual scientific information as does a Google search.
Here is one glaring example (there are many):
For the search query Aquarium UV Sterilization, WHICH IS A SCIENTIFIC PROCESS, none of the top results is actually truly addressing this process.
Although at the bottom of page 1, another website that has Google as their bitch IMHO is About.com. The webpage while more about the actual process is still essentially a "nothing special" cut and paste website with VERY questionable content.
Back to the Amazon.com result for this query, it is NOT AT ALL ABOUT this process, rather it is for a product.
EVEN worse, it is for a junk product (Killing Machine) that cannot even perform this process, rather it performs at best UV Clarification, NOT UV Sterilization.
I have made spam reports for the web page in question and many others, months before writing this article, yet they remain, so Google is well aware of their junk search results, but chooses to do nothing!!
The first of the above referenced web pages was also partially copied without permission and without providing a proper/legal credit back the referenced UV Sterilization Website.
Here is Google's response on May 27 2013: "We have reviewed your request based on our policies concerning content removal. At this time, Google has decided not to take action."
Really Google???
As a results, this original content web page dropped from Google serps while the about.com replaced it even when the content in question was pasted directly into Google search.
Thankfully after some legal threats, about.com did the "right thing" and provided proper credit to the content source (although the original content as of Oct. 2013 has never recovered in Google search and in fact the about.com article still is #1 for this specific content search).
The bottom line is this shows Googles TOTAL LACK OF ETHICS, so how are we to believe Matt Cutts or anyone else at Google including claims they are "not in bed with Amazon"???
Adwords Dishonesty.
While slightly off subject, it is still noteworthy that it is likely these changes to Google search algorithm, especially since the terrible Penguin 2 update and likely the lame Hummingbird update (which has shown NO IMPROVEMENT in search quality) is to benefit the Adwords side of Google.
I have several screen shots of invalid clicks that Google manages to make some sort of excuse as to their validity.
In one, Google clearly provides and charges for a click from Armenia, even though the account is clearly set to USA ONLY
Googles excuse is one needs to go into advanced settings to change this to prohibit person searching incognito from other countries as if in the USA.
There reason this is the default?
Google employee example: If someone was thinking of visiting Los Angeles and they desired to know what restaurants that their might be, Adwords listings would appear to the benefit to both the advertiser and searcher."
My response:
This is a rare exception where the Advertiser should have to use the "Advanced settings" to allow this.
Why would anyone one in Armenia search for Aquarium or pond products in southern Oregon when we all know damn well they are not going to visit here and take such an item back on the plane.
My counter analogy:
"If I have an accident and my seat belt automatically releases me upon impact and I complain to the auto maker that this should not have happened and they reply back that I should have gone into the glove box and turn off a switch that tells the seat belts to not release"
This is EXACTLY what Google is attempting to do"
This default and many other in Google Adwords is simply deceitful.
This, along with so many other aspects of Google such as the allowing of plagiarized content to show Adwords and much more make it very difficult to believe Matt Cutts or anyone else at Google as IMHO, they have lost ALL CREDIBILITY!!
Here is a screen shot of this deceitful Adwords click from Armenia:
IN SUMMARY:
I would be MORE than happy to change and re-write everything I have wrritten about Google Search issues, Adwords, Adsense, etc; ALL I ASK IS THAT GOOGLE LISTEN TO THE LITTLE GUY AND FIX THESE ISSUES!
Stop forcing Matt Cutts to go out and make up stories of how Google is trying to fix these issues when the evidence says otherwise!!!
Testing Google new Penguin & Panda, Farmer Algorithm; Verdict, FAIL
"Testing Googles new Farmer/Panda AND NOW THE EVEN WORSE PENGEUIN Algorithm; Verdict, it is only a sham to get more Adsense revenue and is very anti-small business!"
Is Google's new algorithm any good, lets look at some FACTS based on my field of expertise (I have been in UV Sterilization and aquatic research and development since 1978)
Let's type in "UV Bulbs" (which for most persons in this field means replacement UV-C lamps/bulbs)
First Result:
http://www.bulbman.com/
This website only has a link to UV-C replacement bulbs, and even here the content is poor
Second Result:
http://www.topbulb.com/find/uv.asp
A little better, but still black lights are sold on this page and again, content is poor as per useful information for making a good decision
I might also add as per the first two results, both have marginal back links and very little reason to appear as they do on Googles terrible search algorithm
Third Result (now a SECOND PAGE result due to the Google Penguin disaster): http://www.americanaquariumproducts.com/UVCReplacementLamp.html
Google finally gets it right; yes I am partial, but when you look at the accurate, specific information, Meta Tags, back links for reliable authoritative sources, there is no excuse that this link should not be #1 as it is on Yahoo or MSN (Bing)
Forth Result:
http://www.freshwatersystems.com/c-413-uv-lamps-accessories.aspx
Again mostly irrelevant results, basically UV systems Fifth Result:
http://www.thatpetplace.com/pet/cat/info/23267/category.web
Sadly again, irrelevant results, these are reptile lamps (SO SAD Google)
Sixth Result:
http://www.diyhomecenter.com/uv-bulbs/
Finally more relevant results, although content information could be better
NOW with the Disgusting Spam Ridden Penguin Update, this page is no longer present for most relevant search keywords; which is sad since this is the most extensive and accurate UV Bulb Guide/Directory available on the Internet!
http://www.uvreplacmentbulbs.com/
Again finally more relevant results, with good information and links to very specific accurate content
*Now check Yahoo or MSN, while certainly not perfect, the page yields twice as many relevant results as Google. I will not address each individual results, as quite bluntly it does not take a rocket scientist to see the difference.
Now let's try, "which a UV Sterilizer can help maintain"
This is phrase that is specific to an article that has been plagiarized by About.com
Google is now treating the ORIGINAL CONTENT as the spam and about.com as correct.
How absurd is this Mr. Matt Cutts of Google?
Reference: Pathological liar, Matt Cutts of Google
Sadly the correct article with this researched content is this one: http://www.americanaquariumproducts.com/AquariumUVSterilization.html
THIS IS the MOST UP TO DATE and researched to be found on the Internet. This article goes all the way back to my first controlled experiments in 1979, NO OTHER "cut & paste" article that Google displays can even come close to claiming the research and content of this article!!!!
The content is constantly being refreshed, yet if you use Google Search, you may have more trouble finding it when compared to Bing, Yahoo, DuckDuckGo, or Blekko
Now try "Planaria in Aquarium" or "Wiggly Aquarium worms", both of which our a couple of the main search terms for this aquarium problem based on stats and research.
The results here are down right mind boggling in inaccuracies & misinformation.
The results are anecdotal BS!!
UPDATE Now with the Penguin Update the ONE truly Accurate webpage cannot even be found on Google's putrid Penguin algorithm.
Planaria are predatory flatworms, not the annelid worms that consume detritus which is what all these pages are describing. This is allowing for the dangerous dissemination of misinformation! SHAME ON GOOGLE and the disgusting AND DISHONEST Matt Cutts!!
Still as of April of 2013 the second result is a SPAM blog that is made up of nothing more than "Cut & Paste" articles, including a terrible article about Planaria that is 100% incorrect as per identification, dangers, etc. confusing Planaria with Detritus worms.
Sadly this article is the typical cut and paste spam found in all the articles on this site in question and what Google Panda thinks are good results.
Here is this site to avoid:
http://onedersave.com/blog/
If one used the cut & paste logic of what makes quality content as per Google, one could conceivably get nothing but websites to the top of Google Search claiming that in fact the Earth IS flat.
The facts are that two VERY different creatures are being confused that have about as much in common as a dog to a lizard (as per scientific classification), yet because of Google's very spam driven algorithm that places authority to cut and past website many are being given the wrong information and are harming their fish as a result!!
I could use many more examples, such as how about.com comes up in way too many searches, and I thought it was this type of information spam site (content farm) that Google claims to be addressing in their new algorithm update.
While typing in "Aquarium Nitrogen Cycle" yields better results in Google, the fact that the information spam site about.com comes up proves Google has not addressed this issue very well, as well sadly Fish Lore also comes up and this website too is an anecdotal spam site, providing aquarium cycling information that was discredited two decades ago, yet sadly resurfaced on the internet.
Reference: Proven aquarium cycling methods An interesting note is this Fish Lore Article erased most of its content, including their bogus Raw Shrimp cycling suggestion, yet this article is still a very basic fluff article with little original content, YET still ranks well in Google; AGAIN SO SAD GOOGLE!!
About.com also comes up in an extremely misinformed/highly inaccurate article about Columnaris; anyone reading this article will be provided terrible information both in treatment and prevention.
Correct Reference: Accurate Aquarium Fish Columnaris Information
Come on Google and Matt Cutts, who are you fooling?
We know you are calling this an improvement when in reality this is a way to get more spam content up to that then forces readers to click on Adwords?
As well it is well known that these spam sites that now do so well in Google search along with Amazon get breaks in Adwords cost per click.
While I am addressing Googles lack of any integrity, I have to ask when Google Adsense will stop using plagiarized content to place their ads on all the while denying at least three credible sites that I know the use of their original content for Adsense?!
One of the few ways we can get back at Google is for advertisers to opt out of the "Content" network with their Adwords campaigns.
If every advertiser were to do this, it would force Google to take a second look at their support of "Scrapers" (websites that steal legitimate websites content for the sole purpose of selling Adsense for the Adwords content network)!
Google has tweeked their Panda Update even more, and even more spam sites (often displaying Google Adwords/Adsense) are appearing above good/real content that thankfully still appears on superior MSN/Yahoo searches.
Another search with the keywords "Aquarium Information" recently yields a clear spam site: http://newaquariuminformation.com/
This website is NUMBER ONE on Google and is nothing more than a site to sell ads with aquatic information that is VERY dated. As well the way this web page is designed, it is clearly set up to manipulate the system. ANOTHER Google Penguin FAIL!!!!
I do not know whether to laugh or cry (I showed the "Lighting" page from this site to another professional in the industry who also could not believe what they were reading, it was like a time machine to 1985!!
In fact the search term "Aquarium Lighting Information" now brings up mostly websites selling products generations out of date; this is similar to a web search for information about computers bring up information about DOS computers circa 1985 instead of a modern HP, Apple, etc. running a modern operating system such as Windows 7.
Here is the Google number one result for "Aquarium Lighting Information" (as of the last update here):
http://www.aquarium-lighting-guide.com/
This page is pure content crap! As well it is an insult to anyone such as myself that has spent a life's work in aquarium research that this would be the number one result.
Worse is I have have reported this to Googles webspam site multiple times over the last year, yet it remains; this once again shows Googles and Matt Cutts TOTAL LACK OF INTEGRITY!!
Here is Googles joke of a web spam reporting page: Report Web Spam
Another sham of Google Panda & Penguin, is that large businesses, regardless of content quality have leaped over better content smaller businesses.
In fact JCPenney which was recently caught with "black hat" SEO in their link building schemes, is suddenly back up for the difficult keyword; "lamps" (great job Google, NOT!)
Another search in my field of endeavor for SeaChem, has the company SeaChem coming up first as it should, however several large companies including the ultimate crap seller; Amazon leaping over quality sites with vastly better content, reputation, and more. Another Google Panda Fail!
SUMMARY
Let me point out a couple of flaws with Googles statements:
(1) Clearly Content is NOT king with Google search and I could provide example after example in my field of expertise.
What is "in Google search" is so-called authority back links. If someone at CNN or another authority website gives your website or blog a thumbs up; you are "in with Google" even if your facts are dead wrong and your content is cr##.
(2)Google likes to make the case that links should come naturally as a vote for a website, blog, etc.
HOWEVER while this might be all well and good in principle, SCIENCE AND FACTS NOT A VOTE (sorry Matt Cutts, you are wrong again).
As I have noted when cut and paste BS such as about Aquarium Planaria posted everywhere on the Internet, that does NOT make it true.
Is Matt Cutts really this stupid? No, I think this dishonest hack for Google Adsense knows exactly what he is doing!
The bottom line is if you are an aquarium or pond keeper and you use Google Search for information, may God have mercy on your fish!
Resources to websites of my professional experience; Aquarium, Pond, & Fish A little history;
While I certainly have an interest in public policy and "righting wrongs" as expressed in the articles in this web site; my career and research has been into aquarium and pond keeping.
I have spent 10s of 1000s of hours in hands on use, controlled experiments, and reading research into what methods and products works best for aquarium & pond care.
This dates back to 1977 professionally and 1968 as a hobby.
If any reader has aquarium or pond keeping as an interest, please give these web pages below a look:
Ultraviolet Sterilization, THE AQUARIUM & POND UV AUTHORITY"
Unique information about Grants Pass Oregon
